Why Your Business Needs Social Media Presence

“My business does not need to be on social media” – says no one who wants their business to gain more visibility among potential customers. No matter what your business is into, it needs social media presence.

In a simple term, social media refers to the applications or websites that allow individuals to create and distribute content efficiently, quickly, and in real-time. According to Hootsuite, there are now more than 3 billion people using social media across the globe.

In this article, we will be sharing with you 5 Reasons Why Your Business Needs to be on Social Media.

1. Increase Brand Awareness

If people are not aware of your brand, they cannot become your customers. Social media is a great platform to increase your brand’s visibility among potential customers.

With almost half of the world’s population on social media, it increases the chance of your brand reaching a wider audience than traditional marketing.

2. Opportunity to Know Your Audience Better

Social media gives you insights into your audiences’ daily lives and consumer behaviors. Businesses can use social media to learn more about what their target audiences need. When you understand your audiences you can create contents that appeal to them.

3. Increase Website Traffic

Sharing good content from your website to your social media pages is a great way to get people to read your post and this would ultimately increase your website traffic. Also, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.

4. Be an Industry Thought Leader

Social media offers your brand the opportunity to establish yourself as a thought leader in your industry. Find ways to position your brand as a thought leader in your industry by writing quality contents relating to your field. By showing what your brand offers and values, you will establish confidence in your target audience.

5. Keep Track of Your Competitors

Another reason why your business should be on social media is to enable you to keep an eye on what your competitors may be doing and use that knowledge to improve your businesses to stay ahead and find better ways to stand out within your industry.


In this digital age, having social media presence is not an option, it is important for businesses.

Also, marketing through social media is one of the most cost-effective strategies that small businesses can use to reach their potential customers and increase sales.

If you want to remain competitive in the online space, it is important that you start working toward building a presence on social media.

If you need help or guidance in improving your social media presence, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning social media? Please feel free to leave a reply below.