Why Your Small Business Needs a Website to Grow uai

Why Your Small Business Needs a Website to Grow

Managing your business is no simple task, and your schedule is ensured to never end. That said, you shouldn’t make this a reason to take easy routes with regards to having online visibility. Starting with your website, it’s fundamental to position yourself online with a strong, professional destination that gives clients the impression you mean business and the motivation to connect with your business. With this in mind, consider these reasons why having a strong site is vital for your small business.


Let’s face it – we live in a world where people Google before they shop, visit online review sites like Yelp before they buy and “check-in” via FacebookTwitter and Instagram as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.


A website is an important marketing tool for any business. A good website design makes it a very effective marketing tool. It is most needed when your business is starting up new. With a website, you can potentially reach a larger number of prospects. There is a great possibility of reaching many potential customers online than offline. In Nigeria and Africa, this is increasing very fast with improved internet access. Mobile phones and social media are key factors.


In December 2020, Nigeria had about 154 million Internet users, according to Internet World Statistics. By the end of this year, it is estimated that 8 in 10 Nigerians will have access to the internet.

Nigeria Internet users

With a population of 211 million, this is serious stats. It is estimated that Nigeria has 97.2 million active mobile phones. These figures emphasize the importance of securing your business’s space on the world wide web. It is not just enough to have web presence, your business will require an effective web presence that delivers the desired goals.


A decent site gives you an appealing web presence. It passes on professionalism, reliability, and authority. It will positively affect your brand value. Without a decent website, your business or organization’s space on the web might be harmful and not useful. A responsive website is very vital. This is vital for the right cross-device display. Your site will be seen on mobile/smartphones, iPads, tablets, desktops, and even huge screen TVs.


By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and do business with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. There’s truly no excuse for your website to look unprofessional and sloppy.

Whether you are a one-man business or operate with 100 employees, your website should appear as if you have a team dedicated exclusively to keeping your online presence strong and noteworthy. Having a professional, polished-looking website that functions easily and offers customers easy navigation, strong User Interface, quality content and an overall experience that engages them enough for them to want to do business with you is key.

We are RayHubs, we can help you achieve your business goals with a clean, stylish, professional, and most importantly, effective website. Request a quote now.