How To Use Content Marketing To Drive Audience Engagement uai

How To Use Content Marketing To Drive Audience Engagement

Content is king, it is the most effective way of driving audience engagement, increasing your brand awareness, and building brand trust and authority in the minds of your audience.

Today, content marketing has become a great inbound marketing strategy that is focused on generating and sharing relevant and consistent content that attracts prospective customers with the intent of ultimately converting them to customers.

Although anyone can produce content, creating engaging content can be challenging at times and those who do it right find it rewarding.

In this article, we will be sharing with you 7 Content Marketing Tactics to Increase Your Audience Engagement.

7 Content Marketing Tactics to Increase Your Audience Engagement

1. Be Authentic

Nobody wants to read what they’ve read somewhere else; everybody loves and easily connects with authentic and creative contents, so your brand can leverage on this. Uploading contents that are not authentic could make your potential customers perceive your brand as imitative and can hurt your brand’s credibility.

Yes, you might want to discuss a popular topic or trend and you’re wondering how to go about it. What you should do is, you should be unique about how you put out content, think of a way that is totally different from what is being done by others. You can create and distribute content that answers the questions of clients and ultimately meet their needs.

Constantly developing and sharing authentic content would position your brand as a thought leader in your industry, increase your engagement, and ultimately increase sales.

2. Optimize Your Headlines for Engagement

Headlines (email subject lines, article titles, or video titles) are the first and often the major factor your audience will read your article/ post.

According to David Ogilvy (The Father of Advertising):

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Your headline must give an overview and benefit of your content. If you don’t know how to create headlines that appeal to your audience’s interest, then you would miss out on major conversions and engagement on your content.

Also, you have to ask yourself, “would I click on a post with this headline?”, if yes, then you are good to go, if no, you need to spend more time creating a better and appealing one.

3. Tell a Story

Stories sell. As human beings, we are naturally drawn to narratives. Storytelling is an effective tactic for content marketing. Stories share real experiences that connect a prospective/ existing customer to a brand.

Rather than listing the benefits of using your products and services, you can inform your audience about the way they will benefit from your brand through a story, this will enable them to understand why they need your product.

One of the easiest ways to implement storytelling content marketing is basically to add emotional details to your content when doing this be sure to share failures and successes that people can relate to.

4. Know Your Audience

Know your audience and give them what they need. Knowing your audience is essential to creating tailored marketing campaigns and successfully engaging prospective customers.

You have to know your audience interest, age range, buyer persona, etc. this will effectively help you create contents that are appealing to them and it most definitely help you save time when formulating contents.

5. Respond to Engagement Quickly

Brands that promptly engage with customers are more likely to have customer growth and loyalty than brands who do not engage. So, ensure you regularly monitor and respond to engagement on your post.

6. Use Social Media Ads to Amplify Your Content

It is risky to think because you put out content on social media your target audience would automatically see it. This is where social media ads come in, they are proven to turn visitors into leads and customers.

Social media is not just used for content distribution, but also for funneling prospective customers on those networks to content through advertising.

7. Use Visuals

Visual content marketing uses photographs, videos, and infographics to tell compelling stories. It is an important part of an effective online content marketing strategy.

According to Hubspot, when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

Take original photos, record videos, and share regularly this would increase your brand engagement.


Creating engaging contents can be challenging, but if you apply all these tactics mentioned, it is guaranteed that your engagement would increase. Remember that engagement helps increase brand trust in the minds of the customers and this will result in audience growth and ultimately increase sales.

We trust you found this useful.

If you need help or guidance in improving your content marketing, simply Contact Us. We’d be happy to assist.

Do you have questions or comments concerning content marketing? Please feel free to leave a reply below.