A Trip Through the Buyer’s Journey – Stranger to Customer

Think about the last time you bought a product.

There was a time you didn’t know that product existed or that service provider existed, and you ended up paying for it.

You went through something that’s called The Buyer’s Journey, even without being aware of it.

In this article, we’ll be sharing exactly what The Buyer’s Journey is. We’ll proceed to share how you can use this to increase your sales in the next article.

First, what is the Buyer’s Journey?

The Buyer’s Journey is the set of steps a person takes from being a complete stranger to becoming a paying customer.

There are 3 major stages in The Buyer’s Journey:

1. Awareness Stage

2. Consideration Stage

3. Decision Stage

To explain this, we’ll use an example of a business owner, “Jane”, who isn’t getting results from her website.

1. The Awareness Stage

The awareness stage is where the customer realizes they have a problem.

At this point, they realize that there is something that needs to be fixed.

In our example: At this point, Jane realizes “I am not getting enough results from my website”.

2. The Consideration Stage

At the consideration stage, the customer is researching possible solutions to the problem.

At this point, Jane will naturally go online or start speaking with people to try and find out “why am I not getting customers from my website?”.

During this research process, she could find out:

  1. The website isn’t search-engine friendly
  2. The website just doesn’t look good enough so people do not trust the business
  3. The content on the website is not compelling enough for people to take action

At the end of this stage, Jane concludes that she needs to redesign her website.

3. The Decision Stage

At the decision stage, the customer is looking for a solution provider or product to solve the problem.

At this point, Jane either starts to speak with friends or asks online “do you know any really good website designer?”. She could also go to Google to search for “website design company”.